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    Kevin Prentiss

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Got Magazine? [IMAGE]

Like milk, the magazine industry is fighting back with their own PR blitz promoting their right to be a part of your daily life. It's an interesting position to take. I still read magazines because they are easier to read en-route to work on the busy subway. But that's not a value proposition I'd stake my whole industry on. According to this ad, readership has increased, but I doubt it's for the reasons they give. I also wonder if the increase is counting online readership, or just in print.


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