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Creative UX from 37signals' Highrise iPhone App [IMAGE]

Importing data into an iPhone app takes time. 37signals decided to free you from your mindless waiting by challenging you to Tic-Tac-Toe. After several games I remembered how to win, or tie, every time, so I got bored and quit. But it was just enough time for the app to import all my data so I was on my way. Well played 37signals, well played.


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