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08/31/2010

AwardWallet's Creative Pricing with Motivations

AwardWallet is the online app that just keeps getting better. First it solved a real pain of mine by organizing all my travel reward points into one place. Now they've impressed me again with their creative pricing structure.

Naming your own price for a product or service isn't new, but the second page of putting a little friendly competition and ranking into the mix is what is interesting. I'd love to see some A/B testing to see if people pay more by including page 2. I did.

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