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07/21/2010

Updated Red Rover "New Member Notice" Email Design

When a student joins their school's campus directory and is recommended campus groups based on their interests and joins a group, the student leader of that group receives an email notification. Our first design (see image below) of the new member notification email was intended to be fun, hip, and student like. It turned out looking messy, confusing, and unaligned from the rest of the directory's design.

In our second round of design (see image below), we wanted to align more with the directory's design, as well as highlight more of the social aspects (profile picture, weblinks, and interests) of a student. The goal is to prompt the student leader to reach out to the new student and make them feel welcome.

This is a nice step in the right direction. As with all things in Red Rover, we'll watch the data over time and make adjustments as needed.

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