------Tom Who?------

  • I'm sitting on the crossroads of education, technology, speaking, and entrepreneurship as the Director of Operations & Trainings for Swift Kick.
    Kevin Prentiss


-Other Blog Work-

  • Student Affairs
    Blog

    Swift Kick
    Blog

« The Buildings Are Nice, But Why Are You Building Them? | Main | Your Business Is Growing Without You, Mine Is Not »

08/06/2009

IDEA: How Wal-Mart Can Increase Revenue and Help The World See Better


Wal-Mart's VisionCenter is the second largest optical retailer in the US with $1.3 billion in revenue in 2009. Not bad, but second place is no fun, so I have an idea to help the mega discount retailer generate even more revenue while helping more people see better.

I call it the "Checkout Eye Checkout."

Wal-Mart checkout lines are known to be long, which gives us shoppers ample time to look around for last minute impulse buying of candy, magazines, and lint removers. With a simple addition, Wal-Mart could give shoppers the option to check their vision while waiting in line and purchase an eye examine at checkout.

Here's how it works:



At the start of each checkout is a line taped to the floor that says "Look Up!" and then 20 feet in front of the line hanging down from the ceiling, is a sign that reads, "Blurry? You Need An Eye Exam." Then, at checkout you have the ability to buy an eye exam. Simple as that!

*Wal-Mart, please make a consulting check payable to Tom Krieglstein. Thank you.

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d8341d413853ef0120a4cf153c970b

Listed below are links to weblogs that reference IDEA: How Wal-Mart Can Increase Revenue and Help The World See Better:

Comments

blog comments powered by Disqus